Retail Founders & CEOs
Growth-Stage Brands
D2C Brands Scaling Offline
Mall Owners & Developers
A CEO should not live inside SOPs
Growth is optional,
Profitability is not
Data is a tool, Judgement is the asset
Manish Agarwal
FOUNDER // RETAILZIPStrategic Advisor to Retail Founders & CEOs
Since 2022, I work as a Retail Advisor to Retail Founders & CEOs, Emerging & Growth-Stage Brands, and D2C brands scaling offline, helping strengthen performance across strategy, growth, and profitability.
My work brings structured thinking and operating discipline to complex challenges—providing decision clarity without stepping into day-to-day execution.
The advisory approach is practical, outcome-driven, and aligned to realities of growing Indian retail businesses.
My perspective is built on 3 decades of large-scale leadership, including serving as Retail CEO (East) at Future Group (Big Bazaar & fbb).
The PRISM Framework
It is an integrated operating lens designed to help retail Founders and CEOs.
Strategic, not Firefighting.
Hands-on, not Slideware.
Practical, Affordable & Designed for Indian Realities.
// PRISM is not a consulting theory. It is used as:
Lens
Framework
Prioritizer
Language
Profitability
Profitable growth, not just topline expansionRetail Strategy
Strategy that translates into consistent executionInventory & Insights
Decisions driven by data, not intuitionScaling
Scale without chaos or margin dilutionMarket Share
Durable relevance and competitive advantageRetail Landscape
Fashion & Beauty
Grocery & FMCG
Food & Beverage
Home & Consumer Durables
Hypermarket & Supermarket
Lifestyle Departmental Store
Brand Stores (EBO, MBO)
Shopping Malls
Shopping Mall Economics
I advise Owners and Developers on making retail assets work as true retail destinations — not just built spaces. This includes positioning, zoning, tenant mix, and monetization levers beyond rent.
